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Quarterly limited-edition fragrances bring stories to life through scent.
January 29, 2026
By: Lianna Albrizio
Associate Editor
The Yankee Candle Company, Inc., part of Happi Top 50 Company Newell Brands, has sparked a year-long partnership with Reese’s Book Club, the literary community founded by Reese Witherspoon and part of Hello Sunshine. The partnership will feature quarterly limited-edition fragrances and experiential activations designed to unite book and candle lovers. “Reading and fragrance are both deeply personal experiences, and together they create something powerful,” said Aaron Swar...
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